Etisalat by e& (previously Etisalat Group) launches new OOH campaign to promote their new offer with SAMSUNG. Etisalat Emerald, Etisalat’s business elite plan established in April 2017, promotes an offer of a Samsung Galaxy S8 or S8+ phone with cover and Virtual Reality glasses for free with double points to the price of the phone. This follows the campaign of Samsung S8 and S8+ of unbox your phone that came in May 2017. The joint campaign of Etisalat and Samsung reflects a strong coordination between the mobile brand company and the telecommunication provider. There are double-decker poles, uni-poles across the Greater Cairo.
