One of the world’s oil & gas market leaders Shell has been spotted on the billboards of Cairo after nearly 6 months with zero OOH activity since its last campaign, to hit the roads with a promotional outdoor advertising campaign as a cross-promotion with Opel. The campaign is using transactional marketing tactics to lure the current and potential clients of Shell, to congratulate the brand’s first winner “Ramadan Helal” who won an Opel Grandland automobile. The ad copy is also explaining how can you win too by stating “You still have the opportunity to win every time you change your oil at one of Shell’s accredited oil changing centers”. Are you eager to know more about this campaign? Get to know its OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
