Hitting the roads with continuous outdoor advertising campaigns to keep ruling the billboards of Dubai with their different meals, boxes, and offers, KFC by Americana Group pops again in the OOH landscape to brand its Ghost Pepper Twister Box. On a red hot background, inspired by the chilliest pepper in the world, KFC is turning up the roads with its Ghost Pepper Twister Box with a wrapped twister sandwich, a piece of chicken, the famous French fries, and the chilling Pepsi. The bottom side is a straight-forward call-to-action to encourage KFC’s audience to order online through the brand’s app, available on Apple Store and Google Play. The campaign is running in the GCC area, spreading its hotness to different territories to reach spicy lovers everywhere with wide-ranged media plans, well-thought target segments, and amazingly executed artwork. The new campaign surfaced in the first week of February on uni-poles in Sheikh Zayed Road, Al Khail Street, and Al Ittihad Street in Sharjah by Site Global and Primezone, in addition to hoardings seen in Sheikh Zayed Road, and Hessa Street, some are powered by Media 24/7 in Dubai and lampposts in Al Ittihad Street, Sharjah and Sheikh Zayed Road, Al Wasl Street Street, and finally bridge billboards in Sheikh Zayed Road by Arabian Outdoor Dubai, United Arab Emirates.
