After announcing their partnership back in December, Emaar Hospitality Group returns to the billboards of Dubai to reveal more about its vacation project Address Beach, the most sophisticated hotels and resorts in the region on an OOH campaign. Your one-way ticket to get away from the business of the roads, the noise of your everyday work, and loads of stress is just one click away, Emaar is announcing that “Dubai’s ultimate beach address” is all you need to chill, as mentioned in the ad copy. While the visuals show several people having fun under the sun, in addition to enjoying the relaxing beach vibes, seizing the moment at the very bottom of the visuals to encourage you to “Book now at addresshotels.com” as a clear call-to-action for the audiences. Popping up on the roads during the fourth week of January, the OOH campaign was seen on digital out-of-home media in Dubai Marina, then expanded in the second week of February with lampposts in Dubai Marina as well by Multi-Platform Network (MPN), United Arab Emirates.
