EG bank launches a new OOH campaign to advertise its banking services for youth whose age range from 18 to 27 after its previous campaign of Youth entrepreneurial competition. The campaign follows the successful TV commercial that has created a social media buzz to be called the most successful ad in Ramadan. The ads include shots of the commercial, especially of the main character Ra’ouf who has gained the empathy of Egyptian youth for representing them in different situations in unforgettable ways. The OOH uses the same slogan of the TV commercial “No one makes you an account but we created a bank for you”. Here the word account had a double meaning which is considering youth and the other meaning was obviously creating a bank account. This combines with the slogan of EG bank “every easy thing is smart” as it presents easy and smart solutions for youth. The artwork keeps the same turquoise background with white typo that is common in EG Bank campaigns. Apart from branding zone, the campaign uses double-decker poles and gates.
