Proving that Demagh Tanya users are really out of this world, Etisalat by e& (previously Etisalat Group) has released an outdoor advertising campaign, featuring a group of different brand ambassadors to be the reflection of this bundle, including movie stars Chico, Hesham Maged, singer Omar Kamal, the rap artist Marwan Moussa, and rapper Perrie. The different artists are the perfect representation of the concept of Demagh Tanya, meaning that Etisalat can identify Gen X, Millennials, and Gen Z’s preferences and allow them to customize and tailor their own bundle to what they are in. The ad copy compliments the whole idea by stating “With Demagh Tanya, subscribe or renew your subscription and you will get from 50% to 100% cashback to enjoy”. Are you eager to know more about this campaign? Including OOH types, budget, locations, and more, only visit Monitoring Out-of-Home (MOOH), Cairo’s, and Dubai’s dedicated OOH media intelligence company.
