After their last OOH campaign back in January, Rotana Records brings back the Emirati singer Ahlam to the musical landscape after five years since her last album, launching an outdoor advertising campaign to promote “Fedwat Oyounak” on the billboards of Dubai. The visuals show the superstar looking attractive on the billboards, and wearing a nice dress and her famous glamourous jewelry for her album cover. The Khaleeji queen is releasing 24 different songs to entertain her audience. As for the ad copy, it included the album’s name, in addition to announcing its availability on Deezer. The album was scheduled earlier, but the star decided to postpone it a day to witness and focus more on the historical event of launching the Hope Mars Mission till it is successfully accomplished. Worthy mentioning that Ahlam’s career took off in 1995 till now and she had released a total of 10 musical albums that reached the top charts and most listened to albums in the Emirates many times before. The new campaign was seen on the billboards during the fourth week of January, installed on digital out-of-home media mostly powered by Meraas, and located in Al Safa Street, City Walk, and Jumeirah Street, Dubai, United Arab Emirates.
