Sticking to their main objective on the roads that hit the billboards of Dubai for the first time back in August 2020, the international fashion wear brand, PrettyLittleThing, has been seen again with an outdoor advertising campaign to keep branding its name in the Emirates. The British fashion brand brought to the UAE from Bohoo Group is following the same successful pattern of their previous OOH campaign, including the last one in October 2020, keeping their famous tagline that states “Fashion. Beauty. Lifestyle”. The visuals feature one of the brand’s top models, Cindy Marichal, looking gorgeous as usual in some of PrettyLittleThing’s signature looks. The background reserves the same pink branded-color of PTL to spread femininity and sexiness on the billboards. The campaign was seen during the third week of January, with lampposts by JCDecaux in Jumeirah Street, to expand later in the first week of February with hoardings in Umm Suqeim Street, and The Palm Jumeirah, Dubai, United Arab Emirates.
