The based in Geneva luxury wristwatches manufacturer, Montres Tudor by Ahmed Seddiqi & Sons, has been seen on a branding outdoor advertising campaign surfacing on the billboards of Dubai, choosing one of their finest pieces as a proof of quality, sophistication, and elegance. Only two months after their last OOH appearance, Tudor returns to reinforce its positioning in the OOH media landscape, showing off with its brand’s exclusivity and eliteness, promoting its Black Bay Fifty- Eight. As for the ad copy, it acts as a call-to-action to “Visit our new Tudor boutique at The Dubai Mall”. The waterproof watch is known to have a power reserve up to 70 hours, its domed sphere crystal, crowned with the riveted steel bracelet with a touch of a polished and satin finish. The campaign popped up on the billboards of Dubai in the fourth week of January, seen with an all- digital media plan in Al Mustaqbal Street, and Sheikh Mohammed bin Rashid Boulevard, Dubai, United Arab Emirates.