Zeego launches a new OOH campaign to advertise its zigzag chips that comes in different flavors mixes. With the slogan “We are the mix brand”, the brand is well-known to be differentiated in the potato chips sectorby mixing flavors, such as Ketchup and Mayonnaise, cheese mix, and spices mix. Owned by Senyorita for Food Industries, part of Americana Group, this is the first OOH campaign for the brand in 2017, which differs fromthe TV commercial screened in Ramadan. The background is monochrome; in most of the ads, the red color is used for the tomato flavor while the blue color is used for the cheese mix. The foreground alternates between the chips packets or the slogan of the brand with a few chips at the sides of the billboards. There are double-decker poles and uni-poles, across the Greater Cairo.
