Earlier in July 2020, the United Arab Emirates has announced the launching of the first Arab interplanetary mission to Mars, the Hope Probe, which was witnessed all over the billboards back then. Today, Emirates Mars Mission has risen up the billboards once again, but this time, to spread the word about the highly anticipated historical date of Hope Probe reaching Mars' orbit on 9.02.2021. Proudly, Emirates Mars Mission is marked as the first probe launched to supply a whole picture of the Martian atmosphere and its layers. The OOH campaign has emerged with interesting visuals illustrating the red planet while gladly announcing Arabs to Mars. Impossible is possible, bringing the news to people that Hope Probe reaches Mars, to invite everyone to Witness the historical event on 9.02.2021. Meanwhile, another visual has turned up featuring the Vice President and Prime Minister of the UAE, and Ruler of Dubai, HH Sheikh Mohamed Bin Rashid Al Maktoum, bringing up his inspiring words for the Emiratis and the whole Arab world; The Emirates led Arabs towards the farthest universal point that any Arab has reached in history… and our message is hope and faith for the Arabic youngsters. The campaign has shown up in the first week of February, landing on uni-poles across Sheikh Rashid Road and Al Khail Street by Site Global and Trinet Outdoor, a hoarding in Sheikh Zayed Road by Media 24/7, digital billboards in Al Safa Street at City Walk, Dubai Marina, and Jumeirah Street at La Mer by Backlite Media and Meraas, and Al Mustaqbal Street at Sheikh Mohamed bin Rashid Boulevard, in addition to several lampposts across Hessa Street, Sheikh Zayed Road, Sheikh Rashid Road, and Al Khail Street in Dubai, as well as others in Sheikh Khalifa bin Zayed Road in Ajman.
