After introducing it to Dubai’s billboards and Cairo’s OOH landscape, Apple reinforces iPhone 12 on the Emirates roads and welcomes 5G to hype up the new generation with the innovative technology with an outdoor advertising campaign. The visuals have different light-colored backgrounds to display the new mobile device’s remarkable exterior look with the ceramic shield with four times stronger drop performance. The device is known to be 11% thinner, 15% smaller, and 16% lighter with its splash resistance feature, adding the fastest chip in a smartphone, the A14 bionic, its super retina XDR display, and dual-camera system with wide and ultra-wide cameras and the amazing night mode. The minimal ad copy writes “iPhone 12”, encouraging you to celebrate and “Say hello to 5G”, while the bottom sides have both Etisalat’s and du’s logos. The campaign popped up in the fourth week on hoardings by Media 24/7 in Sheikh Zayed Road, Dubai, United Arab Emirates.
