The renowned Italian pasta brand, Panzani, has shown up on the billboards of Dubai with an outdoor advertising campaign, to spread the word about its delicious and easy-to-make pasta for you to enjoy an authentic cuisine straight from the Mediterranean heritage. Creating its legacy since 1950, Panzani today blends 100% original ingredients to bring its quality products range of pasta, sauces, and couscous, along with multiples of unique recipes brought for pasta lovers to experience the unparalleled Italian taste. The OOH campaign has turned up with a pretty humorous campaign illustrating a proud man holding his on-point pasta plate with his wife and kids, raising the question Who said men can't cook? making its point in a comical way that meals made from Panzani are Always perfect no matter what. The campaign has appeared in the fourth week of January, surfacing on a digital billboard across Financial Center Road and Hessa Street, and lampposts across Sheikh Zayed Road in Dubai.
