With real estate giants uprising frequently in such a booming market in Egypt, Cairo's billboards have been witnessing these game-changers on top of the streets as well. Today, the new player Manara Developments, has made its first presence on the roads to introduce itself, with a pretty impressive OOH campaign. As Manara is originally an Arabic word meaning Lighthouse, the developer has launched a pretty interesting outdoor campaign to creatively blend its name and spotlight its value proposition to announce what Manara is delivering for its future owners. It's installing a series of different visuals that are illustrated as your guide for new beginnings, leading you with words like Follow the light sided by the clear and fresh seaside, Follow the fresh breeze, Follow the scent of nature, Follow the signature of life, and more sceneries for you to follow the new life waiting at Manara Developments. Learn about Manara Developments' campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
