The first and largest online marketplace for auctions in the United Arab Emirates, Emirates Auction, has turned up on the billboards of Ajman and Sharjah with an outdoor advertising campaign to hype things up and encourage you to get your new special car plate with the best prices. The campaign is displaying the visuals on a white background to reflect transparency while showing different and several car numbers plates. In similarity, the ad copy says “المزاد الالكتروني للوحات الشارقة” which is localized to “Sharjah online number plates auction”, adding “Ajman online number plates auction” as well. Moreover, the bottom side of the visuals has a straight-forward call-to-action for the online auction’s website to drive more leads to it, in addition to an invite to download the app now and bid now. The last week of January has brought up uni-poles by Al Masa Advertising and bridge billboards in Sheikh Mohammed bin Zayed Road, while the lampposts took place in Al Taawun Street, Corniche Street in Buhaira, Al Dhaid Road, and Corniche Street in Sharjah. Moreover, the first week of February witnessed an expansion with more lampposts in Al Ittihad Street and Sheikh Khalifa bin Zayed and Sheikh Humaid bin Rashid Street, Ammar Street in Ajman, while the megacoms surfaced in Al Ittihad Street, Ajman, UAE.
