Vice President and Prime Minister of the UAE and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum has been featured on an OOH awareness campaign by Dubai Media Office on the roads of our beloved Dubai to announce the release of His Highness children’s book, My Little World. Believing that the children of today are the leaders of tomorrow, Sheikh Mohammed has gathered his long life experience to release a children’s book of a collection of 5 different stories about life, human relationships, our Arabian desert, and more to inspire and entertain our future influentials. The billboards of Dubai reveal that the book is called “عالمي الصغير” which is localized to “My Little World”. The visuals show His Highness in a 3D-designed animated scene, going through the book to recall his memories, all the skills he has learned, the adventures he faced, and the lessons he learned, transmitting all of them as a father of all the UAE’s children to prove that great dreams have no limit as he mentioned many times before. The fourth week of January introduced the OOH campaign to the roads, with a digital out-of-home media plan, placed in Dubai Marina, Jumeirah Street, Al Seef Street, Bur Dubai, while Al Safa Street, City Walk’s location is powered by Meraas, all located in Dubai, United Arab Emirates.
