Making a stand with their environment-friendly fashion wear collection on the billboards of Dubai back in October, Splash Fashions by the well-known Landmark Group has released an outdoor advertising campaign to reinforce its “Love the planet” concept. Reinforcing their position by keeping the green spirit on, Splash is targeting the youth of Dubai from both genders as the brand’s main target segmentation to prove that fashion and sustainability can walk the same way, guaranteeing that you will look great and cause no harm to the environment around you. The visuals feature young ladies and young men looking great, while the ad copy highlights “In love with fashion”, “Love with the planet”, highlighting that you can find them at Centrepoint. The campaign popped in the third week of January, with uni-poles in Sheikh Zayed Road and Sheikh Rashid Street, Al Garhoud Bridge and near Al Safa Bridge, and the hoardings were spotted in Al Khail Street both by Media 24/7 – Fam Properties, and finally while the rooftop billboards were seen in Airport Street, Deira, Dubai, United Arab Emirates.
