The engaging learning experience of the IB education system of Carleton College has arrived at the billboards of Cairo with an outdoor advertising campaign to reveal more about its services, community, and future plans. The inspiring campaign is using emotional appeal to grab the parents’ and students’ attention on the roads, revealing numerous visuals of the students themselves when they were just kids, hitting the nostalgic button to make their past dreams come true today. The visuals portray the kids’ previous drawings, while the ad copy integrates to highlight “I see myself changing the world”, “I see myself enjoying a great life”, “I see myself exploring the universe”, encouraging all the artists, scientists and engineers of the future to apply for the 2021 – 2022 class. Reveal more about Carleton College outdoor campaign including its budget, OOH types, launching date, and more, just visit monitoring out-of-home, Egypt’s, and The Emirates’ only OOH-dedicated media intelligence Company.
