Just in time for the heat of the summer, El Araby launches a new OOH campaign to promote the latest models of Sharp Air Conditioners. The Egyptian group, which has been operating since the early 1960s, is well known for manufacturing and marketing home appliances and electronics from several international brands, Sharp being one of them. With the slogan “Don’t overthink. It saves energy”, the campaign showcases photos of the Air Conditioners over a snowy, frozen background, and includes diverse winter elements, such as snow glasses, winter caps and snowboards. Feeling cold already? The icon with the percentage of energy consumption indicates the lower use of electricity of the appliance, a great innovation for those who want to cool down the home. The campaign uses Large and X-Large uni-poles, as well as Gates, in selected locations across the Greater Cairo.
