The special golf tournament with the line-up of top-notch players, OMEGA Dubai Desert Classic, has been declared over the billboards of Dubai with an outdoor advertising campaign by Rivoli Group with a digital media plan to announce the dates of the big game and showcase some of Omega's masterpieces. The campaign has popped up to announce that Desert Classic is taking place during 28-31 January at Emirates Golf Club, set with a hefty total prizes of $3.25 million and more than $540,000 for the one who snatches the first place. Meanwhile, Omega is showcasing two of its unparalleled timepieces, the original Seamaster Aqua Terra crafted with 18k gold, and the extra special green Seamaster Aqua Terra Golf Edition, the selection of the renowned player Sergio Garcia. The campaign has emerged in the fourth week of January, surfacing on a uni-pole in Sheikh Zayed Road by Site Global, and digital billboards by Meraas across Al Safa Street at City Walk, and another one by Hypermedia in Al Mustaqbal Street at Sheikh Mohammed bin Rashid Boulevard, Dubai.
