The latest music album of the Saudi veteran artist and singer Rabeh Saqer, Hello, has been brought to the billboards of Dubai, the United Arab Emirates by the one and only Rotana Records, the Middle East’s leading label company with a new digital out-of-home campaign. After being spotted on the billboards of Cairo in 2019 to promote one of his latest albums, to bring its brand new album to the most trending in the Middle East after only few days since its release. The superstar is singing in both the Khaleeji and Egyptian accents to make sure it entertains both audiences. Regarding the visuals, it shows Saqer’s youthful appearance and evergreen casual look, while the ad copy reveals the album’s name and main song “Hello” which is Saqer’s very first Egyptian accent singing experience all along with his empire of nearly 40 years of musical success. The limited OOH campaign surfaced during the second week of January with an all board digital out-of-home media plan in Al Safa Street, City Walk by Meraas, while other locations were seen in Jumeriah Street, La Mer District, all taking place in Dubai, UAE.
