With a revolutionary digital out-of-home (DOOH) advertising concept, Adzily, the uprising indoor advertising expert that made it to Forbes Middle East's list of 50 most-funded startups, has landed another pivotal campaign in its homeland Egypt. But this time, wholly dedicated for the good of Egyptians. Partnering with the Ministry of State for Emigration & Egyptian Expatriates' Affairs, Adzily is bringing its Speak Arabic initiative to the streets, taking advantage of its vast network of +170 location and hundreds of screens that guarantee advertisers millions of views, targeted and selected precisely according to their strategy and segmentation. It has taken the Speak Arabic campaign where it's dominating the DOOH game; Cairo's metro stations. Adzily is the exclusive digital ads provider for Cairo's metro stations with 1300 screens spread across 68 different stations, dedicated to reaching more than 4 million daily visitors. Earlier on December 16, the Ministry of State for Emigration & Egyptian Expatriates' Affairs announced the launching of its Speak Arabic initiative, under the auspices of President Abdel-Fattah Elsisi, dedicated to maintaining the Egyptian identity amongst expatriates. Meanwhile, the ministry is keen to widely publicize the movement inside the country as well, declaring that tightening the Egyptian roots among citizens is not of less significance than for emigrants. So when it came to the right partner for spreading the word in Egyptian streets, Adzily has clenched the duty to participate in such a valuable purpose with its huge media plans and landscape of digital screens. [AD] About Speak Arabic – In efforts to motivate the uprising generations of Egyptian children living out of borders to hold up to their Egyptian authenticities, the Ministry of Emigration has launched the initiative based on varied activities. It includes competitions encouraging these youngsters to share videos while singing the national anthem, performing famous Egyptian lines and quotes, all depicted in the Arabic language with an Egyptian accent in a way for them to keep themselves rooted with Egyptian traditions, culture, and history. Learn more about Speak Arabic initiative through its Facebook page https://www.facebook.com/etkallem.arabi. [AD] Adzily – Founded by Ahmed Ashoor, Mostafa Hendawy, and Mohamed Osman only two years earlier, Adzily had successfully secured a fund of $12.2 million from the Saudi Arabian company Al-Tharwat Private Investment Holding, paving its way with groundbreaking advertising solutions in the Egyptian and Saudi market. Adzily offers its advertisers a vast display network of digital screens to surface their ads across numerous indoor destinations like malls, restaurants, cafes, gyms, and even transportation providers as the leading SWVL in Egypt. Apart from offering big media plans, the variety of display networks empowers Adzily to accurately identify and monitor the amount of traffic, demographics, interest, and more insights about the audience that gives a privilege for advertisers to execute their targeting method precisely according to their segmentation. Accordingly, Adzily tools up its advertisers with a thorough dashboard that enables them to track and compare campaigns' performances, offering a platform where you post and control your ads, either videos, images, or interactive. Simply, it's blending the digital advertising world with the out-of-home advertising, delivering a new concept for the already fierce OOH market in Egypt. Discover now how you can execute your DOOH campaign like never before and more about Adzily through https://adzily.com/.
