Following the launch of their OOH campaign at the end of May, Unionaire goes massive in June with outdoor media ads proliferating everywhere across the Greater Cairo. The leading Egyptian Home Appliances manufacturer showcases their latest models of cookers, TVs, Air Conditioners, and many others, over blue backgrounds with lighting gradient. Portrayed individually in high-quality photos, the ad copy reads “Open yourself up to the World”, in a white bold Arabic font. One of the most trusted Egyptian brands in the market, with impeccable reputation overseas, Unionaire could not miss the chance of Ramadan to remind consumers of their many appliances to make family life easier at home. Along with their TV commercial, the brand has ensured maximum visibility during the Holy month. The campaign appeared on serials of uni-poles, double-decker poles to bring viewers an array of Unionaire products in many locations across the Greater Cairo.
