As part of the globally famous Dubai Shopping Festival, the billboards of Dubai has revealed that the Egyptian singer and international artist, Amr Diab will perform at Dubai International Stadium, Sport City, at a concert organized by SIA Pro, all revealed through a digital outdoor advertising campaign. El Hadba is expected to lighten up the stage of Dubai on the 22nd of January, 2021, according to the ad copy, while the huge concert will host Disco Masr as the opening act for the superstar, while Banque Misr, and Hadoota Masreya are the two main sponsors, in addition to G-Shock, Pepsi, Casio Music MEA, Comma Ads and Dubai Sports City as well. On the other hand, Al Arabiya Radio Station is the event’s radio partner, while its official newspaper is Alroya Newspaper, and finally Hills Advertising as its official media partner, adding that you can get your ticket through 800tickets. The limited OOH campaign was spotted on the roads of the UAE during the second week of January, displayed on digital out-of-home media by Hills Advertising in Sheikh Zayed Road, near Dubai Water Canal, United Arab Emirates.
