The prime jewelry retailer, Ahmed Seddiqi & Sons, has turned up on the billboards of Dubai once again with an outdoor advertisement for the Swiss luxury watchmaker Oris, bringing up its new diver's wristwatch Oris Aquis Date Calibre 400. Seddiqi appears on the roads in parallel to its latest OOH campaign for Messika. The advertisement's visual has emerged to showcase the gleaming new Oris with its polished blue dial and stainless strap, making it known that this timepiece is setting New Standard, while putting up the hashtag #GoYourOwnWay for uniqueness enthusiasts. The new diver's watch is bringing new standards with its five-day power reserve, empowered with more than 30 anti-magnetic elements, and ready to dive 300 meters deep into water for unstoppable performance. The OOH ad has shown up in the first week of January, surfacing on a uni-pole by Backlite Media over Sheikh Zayed Road, Dubai.
