Strong brands get associated with strong ambassadors to reinforce their brand positioning in the OOH arena, guaranteeing an incredible stand out appearance, this is exactly why Pepsi by the food and beverages tycoon PepsiCo has been featuring the superstar and music legend Amr Diab to celebrate their legacy together. The long history between Pepsi and Amr Diab, goes back to when the food & beverage brand named a bottle after him; El Hadaba Bottle, then started together a series of OOH campaigns to highlight the international brand with the help of the global voice. The visuals show the singer holding the soda bottle, while the ad copy flaunts it all by stating “There is some stuff that gets better by time”, linking the solid resistance and long-term success of the veteran artist with Pepsi’s history. Other visuals show the rebranded bottles that have the singer’s different looks on it along with his 30+ years of expertise, while the ad copy promotes “Want to meet Amr Diab?”, “Search for the bottles' covers”, or “You can win a lot of other prizes”. Longing for more information about this campaign? Visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
