The subcompact luxury crossover SUV, MINI Countryman by BMW Middle East has been spotted on the billboards of Dubai to spread its edgeness on an outdoor advertising campaign, brought to you by its authorized dealer in Dubai, AGMC. Choosing an OOH digital media plan completely fits the dynamic atmosphere, coziness and the large 450 liters of boot space, the MINI Countryman is built for crusing in the mountains, having fun at downtown as portrayed in the breathtaking video on the roads, showing its flaunting interior and exterior design to the potential buyers and adventures enthusiasts. Regarding the ad copy, it simply introduces “The new MINI Countryman”, an automobile that let you “Add inspiration”. The campaign surfaced in the first week of January on digital out-of-home screens in Al Safa Street at City Walk by Meraas, in addition to Sheikh Zayed Road, Dubai, United Arab Emirates.
