Tickling your taste buds since 2016, Zack’s Fried Chicken has brought its most famous jawbreaker Big Zack to the billboards of Cairo to brand its name and delicious services on an outdoor advertising campaign, after blowing our minds away in November. The campaign is following the perfect OOH guidelines, using a huge font so the passersby would be able to read “Big Zack from Zack’s”, the “Greatest achievement” clearly displayed on a white background for clarity. On the other hand, the visuals show the huge jawbreaker sandwich with its multilayers that complements its various components, adding the fast-food chain’s hotline as a call-to-action for the viewers. For more information about this campaign, visit MOOH, Egypt’s and The Emirates’ OOH-dedicated Media Intelligence Company to reveal its OOH types, sizes, budget, locations, districts, and more.
