Global Fast Food restaurant McDonald's launches new OOH Campaign for Ramadan and advertises their new family-size menu “Share Box”. The leading QSR brand that amuses us every season with new campaigns, has launched a special menu combo and invites Egyptians to break the fast. With ad copy that reads “Breaking the fast loves gathering”, the ads showcase a menu of four varied sandwiches with French fries and large-format soft drinks. Over dark-blue backgrounds, the food items stand out in the foreground, next to the price encased in an 8-pointed star, the traditional Arabic calligraphy symbol. Uni-poles, double-decker poles are strategically positioned in highly trafficked areas across the Greater Cairo.
