Real estate developer, Egy Holding Development has popped again on the billboards of Cairo to promote its business park Epic Complex one more time, after revealing themselves on an OOH campaign last November. The real estate brand is using transactional marketing strategy to tempt the audiences with its promotional offer, announcing that you can enjoy “A 20% discount”, moreover “A down payment that starts at 5%” and “Installments up to 8 years”. The ad copy also reinforces that Epic Complex is “The first administrative building in the Middle East with Fitwel standards”. Learn about this campaign’s budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
