Dubai Festivals & Retail Establishment (DFRE), the main organizer and creator of Dubai Shopping Festival, and part of Dubai Tourism, has landed on the billboards of Dubai to announce the luring yearly event with lots of entertainment, shopping opportunities, and more during the time of “17 Dec 2020 – 30 Jan 2021”. The festive visuals and ad copy have gathered together to integrate the amount of fun you will have during that remarkable time of the year, explaining “Dubai Shopping Festival markets at Al Khawaneej”, encouraging you to “Discover the enchanted garden”, during the time of “17 Dec 2020 – 16 Jan 2021”. As for the visuals, it show local families, in addition to other families coming from across the globe to shop at one of the most luxurious cities in the world. The campaign surfaced in the fourth week of December, appearing on uni-poles in Sheikh Mohammed bin Zayed Road, Dubai, then expanded by adding megacoms in the first week of January in Al Barsha Heights both by Arabian Outdoor, and all located in the United Arab Emirates.
