The leading furniture retail company, IKEA, has landed on UAE's billboards with an outdoor advertising campaign to bring back its irresistible Part Sale for people to grab what suits them conveniently. It shows up on the billboards after its last OOH campaign announcing the 2021 catalogue. The campaign has emerged with reposted red catchy visuals to grab attention that Part Sale is here, announcing Big savings on home essentials with 25-75% off on over 3000 items. Meanwhile, it's showcasing some of IKEA's special setups and its prices as HEMNES Desk with Dhs745 instead of Dhs 995, and NORDLI bed frame with storage for Dhs1245 instead of Dhs1745, clarifying with the CTA to Shop in store or IKEA.ae while pointing out the stores' locations at Festival City and Jebel Ali. The campaign has shown up in the fourth week of December, landing on a uni-pole in Sheikh Rashid Road, and hoardings in Sheikh Zayed Road and Al Kahil Street by Media 24/7, a digital billboard by Group Plus in Financial Center Road, and several lampposts across Sheikh Zayed Road in Dubai and Ali bin Salim Street in Sharjah.
