Gratefully, the highly admired Magdi Yacoub Heart Foundation (MYF) established by the widely loved Sir Magdi Yacoub, has made its first presence on the billboards of Cairo with an outdoor campaign, raising awareness and inviting people to participate and donate for the foundation's all-time purpose of saving lives of children who suffer from heart diseases. The outdoor campaign has made it to the billboards with a single but strongly emotional and inspiring visual, showcasing a hopeful and smiling kid who's seeking a new opportunity to make it through this tight heart disease, bringing the slogan A life chance. The ad copy simply calls you to Help us provide a new life chance for a kid, followed by the call-to-action to Donate through all banks with the clearly centered hotline for phone calls and SMS donations as well, mentioning the ability to pay through the financial services provider Fawry at the bottom. Learn about MYF's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
