The renowned Egyptian bakery, Al Abd Patisserie, which started its journey with its first branch back in 1974, has landed on Cairo's billboards with an outdoor advertising campaign to spread the news about its latest branch located in Mohandessin, appearing in the streets a few months after its last OOH campaign for Al Mawlid. The campaign's visual has emerged with El Abd's catchy and cheerful pink brand-color, bringing an illustration of a new branch with the famous brand logo on top of it to announce A new branch. A new joy. It's highlighting the branch's location in the well-known street Gameat Al Dewal Al Arabya, followed by the date of opening 10th of December, while leaving the hotline and social media addresses for the audience to discover more on the road. Learn about El Abd Patisserie's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
