The immersive role-playing video game, Cyberpunk 2077 has been seen on the billboards of Dubai with a digital out-of-home campaign by its developer and releaser CD Projekt Red to entertain all the gamers of the UAE. The visuals are displayed on a yellow background, announcing the release of the adventure and action video game. Moreover, the ad copy shows that it is “Available now”, adding that it works perfectly on the following devices “XBOXONE”, “PS4”, “PC”, “STADIA”, “PS5”, and “XBOX Series X”. The game plot is about a megalopolis obsessed with controlling, glamor, and body modification in an integrated adventure. The story set is located in the Night City, where you can customize your character’s cyberware and let the action begin. The campaign was out there in the second week of December, installed on digital out-of-home media in Jumeirah Beach Street, right around La Mer North and La Mer Central, and Al Safa Street in City Walk, mostly powered by Meraas, and all located in Dubai, United Arab Emirates.
