After leaving the passersby curious about what's going on with its teaser outdoor campaign a few weeks ago, Cairo's billboards have revealed that it's Abu Dhabi Islamic Bank (ADIB) bringing something big on the roads, announcing the opportunity to win some hefty prizes. The campaign has finally explained why you'd get loaded with ADIB, or more precisely, هتتريش. It's inviting you to Open an account or deposit more to win EGP 1,000,000 and 1KG of gold. But anyway, you're getting an instant 6% cashback in advance once you make your deposit with the minimum amount stated. Learn about ADIB's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
