The popular retail stores for home appliances, furniture, and accessories, Raneen, has popped up on the billboards of Cairo to encourage people to contribute in good deeds for the needing children as cold winter is approaching. It emerged on the billboards after its last OOH campaign for Mother's Day. The campaign has appeared with attentive red-colored visuals capturing children that are happily sheltered, raising awareness with the words Don't leave them cold to offer two options for donating with the statement Cover them with EG169 for the blanket, and Cover them with EG99 for the quilt, leaving the hotline clearly for the audience to take an action. Learn about Raneen's campaign's budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.
