Food & beverages giant, Kellogg's has been seen on the billboards of Cairo to reinforce Pringles with a reposted outdoor advertising campaign to refresh the audience's perception about the international brand. After almost a year of disappearance, Pringles is reassuring the audiences that they own “A much powerful taste with every crunchy bite” as mentioned in the ad copy. While the visuals still list the different flavors of the great chips brand, such as original salt, hot & spicy, paprika, sour cream & onions, and barbeque. If you are interested to know more about this campaign’s budget, OOH types, sizes, districts, and more, please visit Egypt’s and The Emirates’ dedicated OOH media intelligence company, MOOH.
