Etisalat by e& (previously Etisalat Group) latest OOH campaign advertises their recharge card, the most powerful method to load airtime to all networks. The Emirati network operator has been really busy this month, promoting their Emerald plan through a special joint offer with Samsung S8 and targeting the Egyptian youth, while celebrating their 10th anniversary in the country and offering special subscription services to Kuwaiti qari and imam Mishary Alafasy. The new campaign showcases Egyptian actor Mohamed Ramadan in the many roles he plays in the related TV commercial. Over the traditional branded background of Etisalat with the brand’s slogan “Imagine tomorrow”, the ad copy reads “Choose your recharge method with Akwa Kart in Egypt”. The campaign uses mega-signs and uni-poles on selected locations across the Greater Cairo.
