Magic Innovations and Neuvo Design are inviting you to a one of a lifetime experience of Winter Wonderland DXB at JBR, The Walk with an outdoor advertising campaign installed on Dubai’s billboards, where you can spend a Christmas you will never forget, from the 12 of December 2020 to the 7th of January 2021. JBR’s new Winter Wonderland attraction is promising the whole family a great outing, where they can experience a 15-minutes walk through an audio and visual storytelling narrative, called ‘’Journey to the North Pole’’, in addition to an ‘’Immersive 360° experience’’; multimedia show using the hologram technology to create a fully integrated winter vibe. Moreover, the ad copy also reveals a ’’Glice rink falling snow’’, giving you and your family the chance to ‘’Build a bear bouncy castle snow tube’’. The visuals capture moments of the mentioned activities to portray your day night out at Winter Wonderland, where everything is snowy, filled with fun, and wintery to the max. The event is sponsored by Disco Japan, Epson, DXBFirst.com, and Tiny Bean Events. The campaign showed up on the billboards during the second week of December with a fully digital appearance in Dubai Marina, United Arab Emirates.