United Arab Emirates' Ministry of Health & Prevention has climbed up the billboards of UAE to lead the way with its initiative MA'KOM, which means With you in English, originally launched in 2019 for the purpose of motivating adults to adopt an active and healthy lifestyle, and raise awareness for the significance of physical activity in our lives. The outdoor campaign has emerged with the initiative's logo MA'KOM for an active lifestyle, creating the hashtag #معا_نحرك_مجتمعنا that means Together we move our society. It's appearing with visuals of different fitness activities to spread multiple encouraging messages like Together we support each other, motivate each other, Together we watch our activities, instead of watching our mobile phones, Together we find time for workout, and Together we run, achieve, progress, and challenge ourselves, while placing the initiative's online address for the audience to discover more on the go. The campaign showed up in the first week of December, appearing on a digital billboard in Al Safa Street at City Walk, Dubai, and a hoarding in Sheikh Mohammed bin Zayed Road in Sharjah.
