Natural mineral non-carbonated water, Masafi, has been seen on the billboards of Dubai with a remarkable outdoor advertising branding campaign to emphasize the big part of the water in your life and daily routine. The creative campaign writes “I am you” in the ad copy with a huge readable font, to start a one-to-one conversation between you and the Alkalife water of Masafi, since almost 70% of our bodies are composed of water, so technically we are water and water is literally us. The ad copy continues to highlight that Masafi is developing “A more balanced version of you”, while the visuals complement the whole concept with fitness shots to help you construct the full picture of taking care of your body, mind, and soul. The OOH campaign emerged in the second week of December, with a media plan limited to digital out-of-home in Dubai Marina, United Arab Emirates.
