New outdoor campaign from Egyptian brand DICE Underwear brings together two celebrated actors to promote their products among Egyptian consumers. The campaign, which was launched on the second half of June following their witty TV commercial, presents comedian Edward starring along actor Mostafa Abo Seria. Borrowing shots from the TV ad, the stars stand in different poses over a white background that only includes the name of the brand and the copy “Comfortable… stylish. With affordable prices”. A succinct, yet powerful message to describe the brand in very few words. Large and X-Large uni-poles, Gates and Double-decker poles comprise this campaign strategically located across the Greater Cairo.
