Egyptian home-wear brand, A2Z Lingerie, has released a seasonal outdoor advertising campaign on the roads of Greater Cairo to promote its winter collection of elegant pajamas, similar to their OOH campaign with the same marketing approach in 2019. The fashion wear brand is encouraging everyone to “Shop now at a2zwomen.net” where they can find several home wear chic items, including pajamas, lingerie, and more. The ad copy is reflecting the excitement that comes with all the new seasons, especially the coziness of winter, stating “It’s winter time”. Want to know more about this campaign? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
