Egyptian developer Beta Egypt has started to evolve the OOH branding campaign that started last December and announces the launch of new project Beta Greens in New Cairo. Continuing with the concept of “Happiness”, the new campaign alternates between branding ads of colorful backgrounds, with images of happy people carrying out different activities over the design of a smiley face. The ad copy announces luxury apartments and villas under the slogan “A new Address for Happiness”. The new ads were released during the second half of January and can be seen on uni-poles, double-decker poles, mega signs, and serials of great visibility across Greater Cairo.
