The prominent jewelry and watches retailer, Ahmed Seddiqi & Sons, has shown on Dubai's billboards with the Swiss luxury watchmaker TUDOR to bring up the new wristwatch Black Bay Fifty-Eight. Seddiqi appears in the streets only a few weeks after its last OOH appearance. Inspired by TUDOR's first water-resistant divers' watch in 1958, the Black Bay Fifty-Eight turns up with the superb navy blue color and steel bracelet to revive its legacy back for the TUDOR's enthusiasts, accompanied with the hashtag Born to dare. The campaign highlights the presence of Seddiqi stores at The Dubai Mall, Mall of The Emirates, and Wafi City. The OOH ad emerged in the first week of December over a uni-pole by Backlite Media in Sheikh Zayed Road, Dubai.
