IWAN Developments has launched an outdoor advertising campaign in Cairo's streets to firmly position its branding for its Project Majada El Galala at Ain Sokhna, appearing only a few months after its last OOH appearance. The campaign has come up with the new slogan This is you to emphasize the relatedness with the audience and convey that the lifestyle you're looking for is right at Majada. The visuals are illustrating different moments of your day-to-day activities blended with the slogan, as This is you meeting online in an exceptional atmosphere, This is you indulging in your morning tea with your lifetime partner, This is you working up a sweat with adventurous hiking, and more moments at Majada that guarantees you to Live well'. Learn about Majada's campaign budget, media plan, OOH kinds, and more. Just contact Monitoring Out-of-home (MOOH), the dedicated OOH media intelligence company and analysis system in Cairo and Dubai.