Real estate tycoon and innovator, SODIC has finally brought back V Residences by Villette in the heart of New Cairo to the roads of Cairo with an outdoor advertising campaign, after a year of zero OOH appearance for the residential project since 2019. The visuals portray a 3D conceptual design of the project, revealing the interior and exterior designs of V Residences from several different angels, while the ad copy says “Experience V Residences”, highlighting its “Signature apartments” in particular, in addition to the advertiser’s logo and hotline at the very bottom to act as a CTA for SODIC’s potential buyers. Want to know more about this campaign? You can look behind the scene of this campaign's budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.