Fully integrated event organizing group, International Fairs Group has been spotted on the billboards of Cairo with an outdoor advertising campaign to promote its multiple industrial events, MACTECH Egypt, Air Tech, and Handling Expo, taking place from the 10th to the 13th December at Cairo International Convention Center. Using event marketing strategy, IFG is announcing MACTECH Egypt’s 20th international exhibition for “Metal forming, machine tools, industrial tools, welding, and cutting equipment”. Moreover, the ad copy also reveals the 19th international exhibition for “Compressed air technologies and accessories”; Airtech, and finally, it unveils its last piece of news that Handling Expo that marks its 20th international exhibition version for “Material handling and storage equipment”. The bottom side lists IFG as the organizer, Yellow Media as the media sponsor and NBE as the official bank. You can reveal more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates OOH-dedicated analysis system and Media Intelligence.
