French multinational cosmetics and personal care retailer, Sephora, has been spreading promotional offers and discounts all over the billboards of Dubai with an outdoor advertising campaign especially for the end of the year sales. The vibrant visuals are displaying patterns of the word “تنزيلات” in Arabic, which translates to “Sales”, targeting the luxurious women of The Emirates to encourage them to “Shop for the sales online”, whether it’s on the platform it self or on its mobile app. These sales include a bunch of your favorite world-wide cosmetics brands, such as Fenty Beauty by Rihanna, Pat McGRATH LABS, Marc Jacobs Beauty, Nars, Anaistasia Beverly Hills, Bite Beauty, and even Sephora’s own collection to make sure you are 100% pampered. Surfacing during the fourth week of November, Sephora was seen on building wrappings, and digital out-of-home (DOOH) screens both in Sheikh Zayed Road, most of them are powered by Hypermedia, all taking place in Dubai, United Arab Emirates.
